Estimated visitors
Reported across three city-monitored areas during Bike Week 2024.
Daytona Beach, Florida · March 5–14, 2027
Daytona Bike Week 2027
Put your brand in the action.
Bring your message to the riders. Digital mobile billboard advertising helps your brand get noticed—and gives people a reason to find your booth, showroom, demo or venue.
Request Bike Week PricingTen days. One focused audience.
Your next customer could be just down the road.
Bike Week brings motorcycle culture, shopping, live entertainment and brand activations together across the Daytona area. Whether you’re launching gear, showcasing custom builds or filling a venue, your message can travel beyond your location.
Our LED advertising trucks put bold creative on the road, with a campaign built around who you want to reach, where you want them to go and when your message matters most.
The audience opportunity
A major gathering. Meaningful time on the ground.
Historical attendance gives your team a useful starting point for planning—not a promise of how many people will see an individual campaign.
Visits across those areas
Includes repeat visits; this is not an additional unique audience.
Main Street dwell time
Average time spent in the Main Street area during the 2024 event.
Source: City of Daytona Beach, March 20, 2024, using Placer.ai cellphone-location estimates for Main Street, Daytona International Speedway and Dr. Mary McLeod Bethune Boulevard. Estimates are subject to location-data coverage and methodology; they are not a census or a 2027 forecast.
Who is in the crowd?
2024 Main Street: median age 45; median household income $55,000. Source: reporting on city geofencing data.
The tourism authority’s 2023 study describes a typical travel party of two, an increase in repeat attendees and a more diverse visitor mix. Older riders showed stronger loyalty to the local Bike Week experience, while newer participants explored the wider region.
These are historical audience snapshots. Main Street demographics do not represent every Bike Week venue. A verified 2027 age, gender and income breakdown is not yet available.
What this means for your campaign
Plan around the audience nearest your activation, then match your creative and hours to their movements. Potential ad exposure depends on the approved route, operating hours, truck count, visibility and creative rotation. Event attendance is not a truck impression count or guaranteed reach.
Request a Route & Pricing PlanVisitor behavior source: 2023 Economic Impact of Major Special Events, prepared for Halifax Area Advertising Authority.
Explore the rally footprint
Bike Week stretches well beyond Main Street.
Explore the Daytona Beach and Ormond Beach hubs below. Select a numbered marker or location to see its role in the rally.
Beachside rally hub: street activity, bike displays, bars and live entertainment.
Downtown dining and shopping area for destination-focused campaign planning.
Motorcycle racing, demo rides and marketplace activity; venue access requires separate approval.
Dealership and vendor hub at 1637 N US Highway 1, Ormond Beach.
Longstanding live-music and biker gathering area in Ormond Beach.
Another established Bike Week activity corridor monitored in the city’s attendance study.
Map shows approximate activity-hub locations on a real street basemap, not a booked truck route, official event boundary or access permission. Main Street and other roads may have event restrictions. Open the area in Google Maps.
What brings riders together
Build your message around the moments that matter.
DAYTONA Short Track
March 10–11, 2027. Flat-track motorcycle racing during rally week.
View Speedway detailsDAYTONA 200
March 11–13, 2027. The Speedway’s announced road-racing event window.
View Speedway detailsBike shows, demos & vendors
Custom builds, motorcycle demos and gear shopping create opportunities for product and booth promotions.
Live music & street gatherings
Concerts, venue entertainment and street activity give brands reasons to refresh their messages from day to night.
Recurring activities are common Bike Week formats, not a confirmed 2027 lineup. Performers, venues, demos and individual show schedules may change. Check the official event calendar and venue websites before planning around a specific event.
Plan Your Bike Week AdvertisingTurn attention into a destination
Give riders a reason to stop by.
Bring them to you
Promote your booth, dealership, showroom or off-site activation with a clear location and a compelling reason to visit.
Match the moment
Showcase daytime demos and product launches, then shift your creative to evening concerts, parties or venue promotions.
Make your message move
Use bright LED displays and dynamic video to showcase your bikes, products or experience beyond a static vendor banner.
Built around your activation
One rally. Plenty of ways to stand out.
Motorcycle brands. Parts and accessories. Riding gear. Dealerships. Restaurants and bars. Concerts and entertainment. If Bike Week riders are your audience, let’s build a campaign around your goal.
Tell us where you want to be seen.
Main Street, Beach Street, the US-1 corridor or the area around Destination Daytona—share your priorities and we’ll review a practical route and schedule.
Routes and operating hours depend on availability, road closures, traffic rules and local approvals. Specific street or venue access is not guaranteed. Independent advertising service; not affiliated with or endorsed by Bike Week organizers.
Start planning your Bike Week campaign
Let’s put your brand on the route.
Tell us a little about your company and what you want to promote. We’ll follow up with campaign options, route availability and custom pricing. No obligation.
Form not loading? Open the pricing request form or call 844-344-4586.
Event dates: official Bike Week website.