LED screens
Large exterior displays present your campaign artwork to people nearby.
How it works
What is a digital mobile billboard truck?
A large digital advertising screen. A planned route. Your message on the move.
A digital mobile billboard truck carries LED advertising screens through selected streets and markets. Your creative travels with the vehicle, bringing a campaign into the neighborhoods, business districts and event areas you want to reach.
The basics
A digital billboard that travels.
Instead of renting one fixed roadside location, you book advertising on a vehicle that operates along an agreed campaign plan. The display uses LED panels to show digital artwork, rather than a printed poster.
Think of it as one part outdoor advertising and one part local campaign coordination. The city, route, time of day, creative and length of the campaign work together. A restaurant opening might focus on nearby dining districts; a convention campaign might concentrate on visitor travel between hotels and the surrounding area.
Planned operating areas
Routes are coordinated around your audience, dates and feasible public streets.
Digital creative
Artwork can be prepared and scheduled for the selected truck and campaign format.
Inside the truck
Behind the screens.
More than a screen attached to a vehicle
The advertising display is made up of connected LED modules. Behind those modules are the wiring, control equipment and power systems that support the display.
These manufacturer-supplied views show examples of truck construction and internal equipment. Truck sizes, layouts and configurations vary across the network.
For advertisers, the key step is matching the artwork to the actual truck assigned to the campaign. We confirm the relevant screen specifications during planning.
See another equipment view
From idea to launch
Four steps to get moving.
Choose your audience
Tell us your city, dates, audience and campaign goal. We help identify practical operating areas.
Choose your campaign
Explore a dedicated truck or an available shared program. Confirm the hours, creative allocation and reporting included.
Prepare your artwork
Use the screen dimensions and file specifications supplied for your assigned vehicle. Keep the headline and next step easy to read.
Launch and document
The truck operates to the agreed plan. Review the campaign photos, route records or other documentation included in your package.
Your advertising options
Dedicated or shared?
Dedicated truck campaign
Reserve a truck for your campaign during the contracted operating period. Coordinate the market, dates and creative around your objective.
Explore Total Takeover™ →Shared advertising program
Your advertisement rotates with other advertisers under the program’s defined schedule. Markets, ad duration and frequency depend on the selected package.
Explore ELITE 305 in Miami →Research & statistics
Outdoor advertising gets noticed.
In Nielsen’s 2019 U.S. out-of-home advertising study, reported by OAAA:
of U.S. travelers noticed outdoor advertising in the past month.
noticed outdoor advertising in the past week.
of smartphone users took an action on their device after seeing an outdoor advertisement.
These findings cover outdoor advertising overall, including multiple formats. They are not mobile-truck-specific results or a forecast for an individual campaign. Read the Nielsen/OAAA research, published May 21, 2019 →
Know what you are booking
The specifications that matter.
There is no single screen specification for every truck. Before artwork approval and launch, confirm these details for your campaign:
The vehicle and displays
Screen dimensions, pixel resolution, number of advertising faces, supported file formats and any motion-content restrictions.
The campaign and reporting
Operating dates and hours, route priorities, dedicated or shared allocation, creative changes and the documentation included.
Common questions
A few things advertisers ask.
Can I choose where the truck goes?
You can share the districts, businesses or event areas that matter to your audience. The operating plan is reviewed for local rules, traffic, closures and vehicle access.
Can the advertisement change?
Digital artwork can be changed, subject to the creative schedule, file requirements and terms agreed for your campaign.
Can you guarantee impressions or sales?
Campaign documentation shows the activity included in your package. Route records and photographs are different from independently measured audience impressions. Ask how any audience estimate is calculated; sales depend on many factors.
Do the trucks have sound?
Audio equipment and permission to use it vary by vehicle, location and campaign. Confirm availability and local restrictions before planning an audio activation.
How much does a campaign cost?
Pricing depends on the market, dates, operating hours, number of trucks and campaign format. Send your requirements for a quote.
What should I put on the screen?
Start with one clear headline, recognizable branding and one easy next step. We provide the artwork specifications for your assigned vehicle.
Your message on the move
Tell us where you want to be seen.
Share your city, dates and campaign goal. We’ll help you explore the right digital mobile billboard option.